If you are a small business that is trying to make it big in the makeup industry or if you are an established business that is trying to expand your line of hygiene products, you might come up with a new line of makeup. However, you might not know how to package it to ensure that the makeup stands out on the shelves. Here are some tips for designing makeup packaging.
1. Make the Design Consistent With Your Audience
Your first step is to determine what kind of audience you are dealing with when it comes to who you want to buy your makeup. This is especially important because it will determine what kind of graphics you want on your packaging. For example, you are going to need very different graphics and design if you are trying to appeal to fifteen-year-olds than if you are trying to appeal to a professional woman. By identifying your target audience, you can avoid using crazy, attention-drawing graphics when you really need simple elegance.
2. Make it Practical
People are not going to repurchase your product if the packaging is not practical. For example, it is just too convenient for many people to pass up concealer that comes in a package that includes a mirror. No one wants to carry around both a compact mirror and concealing powder. Be sure that you include any details that you think might give your product a practicality edge over other, similar products.
Also make sure that your packaging is truly going to keep your product safe and fresh. You don't want packaging that is going to crush your lipstick or cause flakes of powder to get all over the inside of your bag, and your customers don't want that either. Be sure that you take the time to design a package that actually protects.
3. Use Texture
Finally, consider using texture to make your product stand out. Having a slightly textured package will give the impression that your packaging is made out of better materials than it actually might be, allowing customers to feel like they are getting a high-quality product. It will also make it easier for people who are rooting around in their purse to locate your product, which could lead to them using it more.
For more information, talk to a company that specializes in packaging design. They will be able to give you some ideas on how to set yourself apart from the competition.